The Power of Storytelling in Digital Marketing

Know the purpose. Know your “WHY” before telling the story. Your story shouldn’t be about what you do but why you do it. What problems are you trying to solve? What (or who) inspired you to start your business? Who were you hoping to help? What were you hoping to improve or what impact did you hope to make? Knowing this will help you create a powerful story that resonates with your target audience and their problems.

Mirror your audience. Effective stories reflect your ideal customer, which makes it important for you to deeply know your customers, their problems, and the solutions they’re looking for.

Decide on the format. Decide what story best represents your presentation and connects with your audience. You may use metaphors or ask thought-provoking questions such as ‘what if...?’ or even incorporate testimonials of your real customers. There are no hard-and-fast rules with storytelling, so leaning on your own creativity and inspiration is encouraged.

Create a character. Develop a character that your audience can relate to. It’s ideal to turn your prospects into heroes. Health-and-wellness-obsessed, 25-year-old Jonathan should see himself in your men’s fitness coaching business’s story.

Describe the pain. Knowing the pain points of your audience and making it clear that you understand their pain is a powerful way to connect with your prospects. Be specific and get down to the nitty-gritty of the challenges your customers are experiencing.

Get personal. Connect with the emotions of your prospects. Give them something to feel — something that moves them and leaves an impact on them.

Keep it simple and engaging. You’re not writing the script for a thriller movie. Just like a clean, captivating website interface, keep the story short, simple, and easy to digest to keep your prospects engaged.

Keep it real. Don’t use flowery language, clichés, or buzzwords to exaggerate the story. Have a conversation with your prospects and make it sound real.

Have a distinct beginning, middle, and end. Start with an appealing hook, describe the challenges your character (your customer) is facing, and end with how your solutions can help the character overcome these problems.

Tell them what to do next. Don’t forget to include a clear call to action at the end of the story to make your audience take the next step. Show your prospects what’s in it for them and how you can bring a difference in their lives or call it a happily ever after.

Using powerful storytelling in marketing is not rocket science—all you’ve got to do is understand your ideal customer, know their pain points, and effectively communicate how your product or service can help them overcome their challenges.

If you’re not confident about developing an engaging story yourself, let our team of highly-skilled marketing experts take the wheel. At Jemivision, we can help craft personalized storytelling that connects you with your prospects and turns them into loyal customers.

Schedule a free meeting to discover how we can boost your online presence and turn web surfers into leads that convert because the world deserves to meet your brand!